| Curriculum | 课程安排 |
1. Work Roles
Case Study: Employee Empowerment
Activities: Presentation (How would you empower your team member) | 1.工作职责
案例分析:员工授权
活动:演讲(你是怎样授权你的团队成员的) |
2. Company Structure
Case Study: The flat organization
Activities: Presentation (Your experience on improving operational efficiency) | 2.公司结构
案例分析:扁平组织
活动:演讲(谈论你对改善公司管理的经验) |
3. Stocks and Shares
Case Study: Partial analysis of Prospectus of sina.com
Activities: Negotiation | 3.股票
案例分析:新浪网招股说明书分析
活动:谈判 |
4. Mergers & Acquisitions
Case Study: Lenovo merge with IBM
Activities: Negotiation (Mock up Merger negotiation) | 4.并购
案例分析:IBM和联想并购
活动:谈判 (模拟并购谈判) |
5. Trade fairs
Case Study: Yiwu Market
Activities: Discussion (What's your opinion on Zhejiang model) | 5.贸易会
案例分析:义乌的市场
活动:讨论(浙江模式) |
6. Entering a market
Case Study: a marketing entry plan
Activities: Competition (Two team competes) | 6.进入市场
案例分析:一个市场进入计划
活动:比赛(市场进入计划比赛) |
7. The future of work
Case Study: Soho
Activities: Presentation (Your ideas of future work) | 7.未来工作
案例分析:Soho式办公
活动:演讲(你心目中的未来工作) |
8. e-business
Case Study: Alibaba.com
Activities: English debate (Would online sales replace traditional market?) | 8.电子商务
案例分析:阿里巴巴网
活动:辩论(在线购物会否取代传统) |
9. Staff motivation
Case Study: Gung-Ho
Activities: Discussion (Your experience of motivating staff) | 9.员工激励
案例分析:某美国公司
活动:讨论(分享你在员工管理的经验) |
10. Recruitment
Case Study: Personality Analysis System and Psychometric test
Activities: DiSC personality analysis | 10.招聘
案例分析:性格分析和性格测试
活动:DiSC性格分析测试 |
11. Corporate culture
Case Study: General Electric
Activities: Discussion (Your idea of corporate culture) | 11.公司文化
案例分析:通用电器
活动:讨论(分享贵公司的企业文化) |
12. Cultural diversity
Case Study: Singapore
Activities: Discussion (Sharing your experience of cultural diversity) | 12.文化多样性
案例分析:新加坡
活动:讨论(分享你和不同文化的同事的工作或相处经验) |
13. Industrial espionage
Case Study: notable cases for industrial espionage
Activities: English debate (Is industrial espionage acceptable or unacceptable) | 13.产业间谍
案例分析:著名的经济间谍案例
活动:辩论(产业间谍合理吗?) |
14. Business ethics
Case Study: Environmental pollution in China
Activities: English debate (Developing Economy at the cost of environment, yes or no) | 14.商业准则
案例分析:中国环境污染
活动:辩论(发展经济是否要以牺牲环境为代价) |
15. Global brands
Case Study: Haagen Daze
Activities: English debate (Globalization vs Maintaining Culture) | 15.全球品牌
案例分析:哈根达斯
活动:辩论(全球化和本地化) |